Connected TV

  1. What is CTV?
  2. Return on Advertising spend
  3. Audience first advertising
  4. Real time analytics
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Based in Anaheim, CA, serving businesses local and abroad with modern Connected TV digital marketing.

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Paul B Design plays a pivotal role in the ever-evolving world of advertising, particularly in the realm of Connected TV (CTV). With shifting viewer habits and the burgeoning significance of CTV advertising, Paul B Design serves as a trusted partner to help advertisers navigate this dynamic landscape and achieve their marketing objectives effectively.

As viewers increasingly embrace digital platforms and streaming services, traditional advertising strategies are being redefined. In this context, Paul B Design offers advertisers a strategic pathway to seize the opportunities presented by CTV. Our expertise and services empower brands to leverage the current effectiveness of CTV advertising, ensuring they don't miss out on immediate chances to connect with their target audience. By collaborating with Paul B Design, advertisers can capitalize on the robust results that CTV advertising is delivering right now, effectively reaching audiences and driving their marketing initiatives in the contemporary media environment. We are dedicated to helping advertisers adapt and thrive in this evolving television landscape, making CTV advertising a reality for today, not just a vision for tomorrow.

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Why Connected TV?

At Paul B Design, we understand that every website has unique requirements, which is why we have a development team to cater to your specific needs. We work with best practices in place every step of the way, so you'll have a website that's easy to maintain while still being customized to your brand and messaging. We also offer specialized technical support, including integration of accessibility tools, chat systems, and payment gateways. Additionally, we've built custom features such as event management platforms, pricing calculators, quiz and customer feedback modules, and even live-stream websites. From start to finish, Paul B Design is your one-stop-shop for any web development needs.

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Realize a return on investment, now

A leading mattress retailer drove 16:1 Return on ad spend (ROAS) with Connected TV. Leveraging advanced targeting, accurate measurement, and a list of premium CTV networks, this leading online mattress brand drove immense amounts of site traffic and conversions with CTV advertising.
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Audience First Advertising

When it comes to boosting your conversions and making your advertising strategy more effective, targeting the right audience is key. At Paul B Design, we've got you covered. We take a comprehensive approach to audience targeting, utilizing 3rd party, 1st party, and CRM data. What's unique about our approach is that it's cookieless, making audience segments ID agnostic. In simpler terms, you're not dependent on cookies, which means you can reach the widest possible TV audience. With access to over 120 million households, you can easily scale your targeting efforts, ensuring you engage with viewers who are most likely to connect with your brand and drive impressive results.

Real Time Analytics

Paul B Design is highly skilled at integrating customer information from a variety of sources, including marketing data from various platforms and most importantly, your website. By connecting your CRM with marketing data, you’ll be able to make business decisions with ease. You’ll understand your customers and make data-driven decisions based on real-time information. Whether it's integrating social media, email marketing, or other platforms, Paul B Design is dedicated to providing comprehensive solutions to meet their clients' needs by integrating data from your website.

Tie your brand with your customers favorite TV shows

Elevate your brand

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Development Services

Our Capabilites

Strategy

CTV is like having a direct line to your audience with super-precise targeting and cool interactive features. The goal? Make your ad campaigns pop and ride the wave of CTV's rising popularity to boost your brand and really connect with your audience.

Videography

In today's digital world, videography is a game-changer. It lets us tell stories, market products, educate, and connect with our audience in exciting ways. At Paul B Design, we've got the videography skills to supercharge your CTV campaigns and make your brand shine on the small screen.

Campaigns

We start by understanding your unique story and audience. Then, we use our videography and marketing expertise to create engaging content that resonates. Whether it's a product showcase or a brand story, we've got you covered. Our team ensures your message reaches the right viewers with precise targeting, maximizing your impact. It's all about making CTV work for you and connecting with your audience in an immersive and impactful way.

Analysis

It's not just talk. We analyze everything. And we mean everything. We develop highly targeted campaigns with goals tracked, analyzed, and adjusted on the fly. Reports delivered on demand so we can make sure the advertising spend is ultra efficient.

Our Work

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